Top KPIs Every GP Clinic Should Be Tracking
- johnry8
- Oct 8
- 2 min read
Running a medical clinic is not just about patient care. To grow and stay financially strong, you need to understand how the business is performing. That’s where KPIs (key performance indicators) come in.
Many practice owners rely on gut feel, the bank balance or basic reports. But without tracking the right numbers, it’s easy to miss red flags or miss out on opportunities to improve. With the right KPIs, you can manage your team better, make smarter decisions, and build a clinic that is both profitable and patient focused.
Key KPIs to Track in a GP Clinic
These are the most useful KPIs we recommend for general practices:
1. Billings per Practitioner This tells you how productive each doctor is. It helps you manage performance and balance workloads across the team.
2. Gross Profit Margin This shows how much of your income is left after covering the clinic’s direct costs. It’s a good measure of long-term sustainability.
3. Patient Wait Time Long wait times can affect patient satisfaction and retention. Tracking this helps you adjust scheduling and improve flow.
4. Missed Appointment Rate Every missed appointment cost time and revenue. Monitoring your DNA (did not attend) rate helps you improve your reminders and follow-up processes.
5. Average Consultation Length Finding the right balance between quality care and efficiency starts here. This also affects how many patients can be seen in a day.
6. New Patient Numbers This shows how well your clinic is attracting new patients. A dip could point to issues with marketing or word of mouth.
Tips for Managing KPIs in Your Practice
Start with a few core metrics that matter most to your goals
Track them consistently monthly and review quarterly for patterns
Use the insights to act, not just to report
Make sure your team understands the numbers and why they matter. It is always easier to implement change when the team understand.
Not sure where to start or if your clinic is tracking the right metrics?